So is a membership renewal mailing covered by FPS? Some memberships are fundraising vehicles and others aren’t. So she would need to make sure all that info is entered into the FPS.
My sister is Dr Virginia at work and Mrs Ginney at home. People, most often women, have different names in their home and work lives. The problem of identification is compounded by the modern world.
People who have different names at home and at work.If that individual has requested to join FPS, the system needs to make sure their group communications don’t get stopped. So an individual may get the mailing for their PTA, Scout or Guide group. Some communications may be on behalf of a group. People receiving communications on behalf of a group.Does the FPS keep record of all my charitable loves and hates? The FPS needs to be able distinguish that although the general reset has been requested a particular charity can go on communicating with an individual. If I opt into the FPS and then give to a charity and want to receive their communications again, how would this work. Donors giving to a charity after opting-out.I think the FPS would need to make this possible. However it would seem unfair if the FPS did the same – what if I want to get charity communications but my wife doesn’t. Currently the mail preference service and the telephone preference operate largely at a household level not an individual level. A couple who have different feelings about charity fundraising.What communications should and shouldn’t they get? So what about somebody who signs up to FPS but is also a volunteer and a campaigner. Donors who are also volunteers or campaigners.This matters because nobody should be excluded from charity communications by mistake or included by mistake. Anybody who has worked in supporter services will know the problems of identifying some individuals (there are a lot of J. Identifying the right people for opting-out.I have identified the challenges for the FPS into a number of areas. This blog tries to explore how this would work and what the implications might be. The detail on how this would work is very sketchy, but the basic idea is that a person could ask for all direct charity communications addressed to them to stop. The Fundraising Review proposed the introduction of a Fundraising Preference Service (FPS). Falling at the first hurdle? Joe Saxton points out the many challenges ahead of the Fundraising Preference Service, and poses some tough questions.
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